Friluftsliv and Free Air Living on wilderness holidays in Scandinavia
I like companies that are based on a sound philosophy, and Magnetic North Travel was set up by Laura Greenman, a green travel writer and eco entrepreneur, after she travelled extensively in Scandinavia, and discovered the Norwegian philosophy of Friluftsliv. Although this sounds more like something you might buy in Ikea, it actually translates as Free Air Living. And, unlike the Swedish indoor retail therapy, this philosophy is based on the idea that spending time outdoors, in nature, can really help us recuperate as individuals.
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