Who is responsible?

Bulldozers in Bimini Photo: Gail Woon via Tourism Concern

[This article was published in The Irish Times following the dramatic enquiry into  phone hacking and News International in July 2011]

Many of us have spent the last two weeks watching the dramas of international organisations unfold. As we learn more about the effects of power and money, secrecy and immorality, few can sympathise with the hackers, editors and company directors who are being forced, finally, to account for their illegal and inconceivable activities. Yet, in a world where share values, sales targets and market share take precedence, it is getting harder and harder to see who is accountable for social responsibility.

In tourism, one of the most powerful industries in the world, companies are merging into corporate giants quicker than most holiday makers can get their towels on a sunbed in the morning. Last week saw Thomas Cook being given the green light for a proposed merger with the Cooperative Group, both already holding a vast share of the travel market in UK and Ireland, with Thomas Cook owning Sunworld and Panorama brands to name but a few. In 2007, German travel group TUI, which already owned Thomson, merged with First Choice, to create TUI Travel UK and Ireland, which includes the brand Falcon.

Let me be clear – I am in no way equating the business practices of these tourism giants with those of, say, the Murdoch media empire. In fact, the good news is that all these companies are members of ABTA, The Travel Association which aims to encourage a high level of sustainability among its members, and they are also all supporters of The Travel Foundation (thetravelfoundation.org.uk), a charity which guides leading tourism businesses to participate in responsible tourism practices in specific destinations. ABTA, for example, has created the Travelife System, which audits hotels’ environmental practices as well as the degree to which they support the local community. You can see all participating hotels and tour operators at travelifecollection.com.

However, at a recent conference, when another leading international hotel chain boasted their ethical practices in the Caribbean, announcing that they were now buying all their jam from an island producer, I challenged them: “Why stop at jam?” I suggested, “Surely there are so many other products you could source locally?” to which the response was, “Have you any idea what that would do to our profit margins? And anyway, we employ hundreds of people here every year, which is more than they had before we arrived”. Bread and circus, with jam flavouring to hide the real taste, I thought.

The problem is that sustainability seems only to be a concern for many of the players in tourism when they can be shown that there is a ‘business case’ for it. Or, in other words, when ethics translate to profits. The other argument I often hear is that mass tourism businesses are simply doing what we, the consumers, want. For example, both the Director of Communications and the Director of Purchasing for TUI Travel UK and Ireland concurred, at a recent debate on the sustainability of all inclusive holidays, that TUI’s recent decision to make all their First Choice holidays ‘all inclusive’ from summer 2012, was purely a response to increased consumer demand for this type of holiday,  
adding, “The tour operator supplies what the customer asks”. This ethos of  ‘if there is a demand, it is our job to supply it’ leaves ethics a bit far down the pecking order, in my view.

Sun worshipping in Togo Photo: Tourism Concern

At this same debate, however, Rachel McCaffery, Responsible Business Manager at Virgin Holidays stated, “We have bought into the fact that there is a business case for sustainable tourism but, at Virgin, it is about doing the right thing too”. Profit can no longer be the sole motivating factor in economic activity and, in travel, the time has come for all tourism businesses to recognise human needs in the destination too.

There will always be some corporate leaders who roll there eyes at the ethical debate in tourism, dismissing proponents of sustainability as ‘snobs’ who just don’t ‘approve’ of mass tourism, or out of touch with world economics. But this is not the case. A growing number of consumers are demanding that people in destinations are treated fairly, and that their homelands are respected. Perhaps we just need to shout our consumer demands a bit more loudly. And, in the worst case scenario, if mass tourism doesn’t turn out to be a destination’s promised panacea, that someone is able to hold up their hand and be accountable. Be that we the consumers for ‘demanding’ it, the businesses for profiting from it, or the governments for allowing it.

 

 

When disaster strikes

When the 2004 Indian Ocean Tsunami hit, many tourists raced back to beloved beaches to help. Because everyone was desperate to help, even in some small way. People have donated generously to Haiti, but few have raced back to its beaches. Because, sadly, Haiti was only just starting to paddle its feet in the murky waters of tourism before disaster struck. But it is not tourism Haiti needs now. It is money, water, food, energy and expert support. Not tourists. If you want to travel to Haiti as a volunteer, do so only if you can offer expert help, and through an agency or charity. Haven (havenpartnership.com), for example, is an Irish charity already with substantial experience on the ground, and which is looking for volunteers to go there in April. This charity has also been recommended by Richard Morse, whom I have been following on Twitter. He runs the Oloffson Hotel in Port-au-Prince, and has been Tweeting ever since the earthquake struck. Do check him out for an up to date voice from someone on the ground, at www.twitter/RAMHAITI.

In the meantime, one thing we can do as tourists is support other areas struck by natural disasters in the past, but now on the road to recovery. In 2004, Hurricane Ivan swept away 80% of Caribbean island Grenada’s infrastructure, devastating its spice and tourism industries. Hotels have been rebuilt, but a great ethical choice is to opt for a homestay, and homestaysgrenada.com has received international recognition for its work in bringing tourism right into local communities. Or check out Paradise Bay Beach Resort (paradisebayresort.net), an eco-accommodation committed to helping local farmers get back on their feet. Just staying here will help the local economy, but you can do even more by choosing their volunteer holidays, where you give hands-on help on a farm in the morning, and holiday at the beach in the afternoon.

Hurricane Katrina was not strong enough to stop the Mardi Gras Carnival in New Orleans either, and it is not too late to go and support the many businesses in need of tourist dollars. The party is just about to start, but keeps going until 16 February (mardigrasneworleans.com). Or Cyclone Aila, which hit Eastern India & Bangladesh in May 2009 and which also left a massive path of destruction. Ethical travel organisations Travel to Care and Help Tourism both rose to the occasion, raising funds for many of the small communities they represent. Their websites traveltocare.com and helptourism.com will lead you back to the ones which are ready and more than willing to have visitors back in their homes.

And let’s not forget the people of L’Aquila, Italy, where an earthquake struck last April. Nearly 300 people were killed, and 40,000 left homeless. Bizarrely, there is no obvious mention of it on the Italian Tourist Board (italiantouristboard.co.uk) website, unless you dig deep. Many hotels in the region of Abruzzo have been accommodating those who lost their homes, so they deserve a helping hand from tourists as the season begins. But do check that they are open for business. For information on agritourism, (farm-based) holidays in this region, see also, http://en.agriturismo.it/abruzzo.

The opportunities to holiday ethically in post-Tsunami destinations are many. A first port of call should be Tourism Concern (tourismconcern.org.uk) which has campaigned for fair and sustainable post-Tsunami tourism development. Its book, The Ethical Travel Guide, available on their website, lists leading ethical tourism providers, such as Andaman Discoveries, born out of the relief efforts, and which now brings tourists to community-led tourism projects and homestays (andamandiscoveries.com).

In the meantime, let’s hope that if Bill Clinton, UN special envoy to Haiti, is considering tourism development there in the future, he does so sustainably. By consulting with experts who have successful rebuilt from grassroots level, such as those above, he could eventually create a tourism industry which will benefit all Haitians well into the future.

An edited version of this article was first published in The Irish Times, 30 January 2010


 

People of the year 2009

donkey-trekking
Donkey trekking with Itinerance in Mercantour National Park, France

I once had an editor who told me that I shouldn’t write about people in travel. “Holidaymakers only want to know about the place, not the people. They’re irrelevant to travel articles”, he told me. However, writing about beaches and budget airlines, is not really my bag, as regular readers will know by now. People who create incredible places to stay or things to do, and also care deeply for their local environment, community and climate change, sell a holiday to me just as much as any piece of ‘beach lit’. And 2009 has definitely been a year about people in tourism.

 

 

 

Those who survived this worldwide recession without compromising their principles of responsible tourism merit huge recognition in my book. Some even dared to set up new businesses this year, such as Tripbod (tripbod.com), which puts travellers in touch with local guides before they travel. For a small fee, you get email contact with carefully selected local guides, who give you all the inside, finger-on-the-pulse information on the place you plan to visit. Tripbod works with an ethical ethos, and sources ‘bods’ who think the same way as they do, and top bods they are too, in my book.

 

One organisation which nearly lost its battle for survival in 2009, was Tourism Concern (tourismconcern.org.uk) a charity which has been fighting for human rights in tourism for twenty years. They put out an international appeal for rescue funding, and have managed to see their way into 2010, when the appeal will continue. Taking on tourism multinationals over employment conditions, governments on indigenous land ownership issues, as well as equal access to basic resources such as water, so often usurped for tourism purposes, its role in protecting people affected by tourism is invaluable.

 

Many thanks also for all the lovely feedback during the year, such as the two women who travelled to Africa with People and Places (travel-peopleandplaces.co.uk), which won Best Volunteering Organisation at this year’s Virgin Holidays Responsible Tourism Awards. These readers had great volunteering experiences, and felt as if they had made a genuinely positive contribution to the communities they visited. People and Places won this award because they not only offer a sustainable, transparent approach to volunteering holidays (they are externally audited), but they actively campaign for an end to the many cases of bad practice in the sector. Such as lack of consultancy with local communities, no police checks, abandoning volunteers in situ and, very importantly, where the volunteer’s money is actually going at the end of the day. People and Places gets what ‘voluntourism’ is about and, if you are thinking of giving time and money to people who need it, they are the people to call.

 

But my ‘People of the Year’ award goes to the Kieffer family in France. They run a walking holiday company in the Mercantour region of France, called Itinerance, They sent us off into the Lower Alps earlier this year, walking from gite to gite with a donkey to carry our bags. They bring hundreds of visitors to their spot in the Alps every year, teaching chlldren about the joys of nature, bringing money to many rural villages, sharing their love of slowtravel and slowfood, and running one of the most exemplary ethical tourism businesses I have come across (itinerance.net). So, bah humbug to that editor, he was wrong. It’s people like this who are creating a truly ethical tourism industry, and ensuring that travel is still one of the most exhilarating, eye-opening ways to spend our precious time.

 

An edited version of this article was first published in The Irish Times, 2 January 2010

 


 

 

 

 

 

Voicing Irish concern

Photo: Tourism Concern
Photo: Tourism Concern

The Irish are famous worldwide for their sense of justice and human rights. During my travels, this is something that many people comment on and admire. One active conservationist company providing hiking holidays asked me to write about them recently, and requested specifically that I choose an Irish target audience, “We love Irish visitors” they told me, “as we don’t need to explain to them about leaving no trace as they go, or respecting farmers’ privacy. They don’t just barge into the countryside like gatecrashers at a party. They are always sensitive to local needs.” 

That is why I am urgently appealing to Irish tourists to support another organisation which has been striving to put a stop to exploitation through tourism for over twenty years now. This sense of justice and democracy, which the Irish tourist so often demonstrates abroad, is something the charity Tourism Concern has been actively campaigning for, for twenty years now. Like so many charities at the moment, it is struggling to survive and it recently announced that it won’t make it beyond the end of the year, unless it gets an urgent injection of funding. I have often referred to Tourism Concern in Ethical Traveller, because its work is unique. I have seen its Director, Tricia Barnett, in action at international conferences, taking on tourism ministers, multinational hotel chains and tour operators to put a stop to unethical practice. Consequently, they persuaded leading tour operators to adopt policies on labour conditions for hotels represented in their brochures with their Sun, Sand, Sea and Sweatshops campaign, and their Trekking Wrongs: Porter’s Rights campaign forced many international trekking companies to improve the lives of hundreds of porters and their families. It has also created huge international awareness of breaches of human rights in the name of tourism in Burma, put a hold on bulldozers which are wiping out local communities to build mega-resorts, and keeps up a constant awareness campaign on the horrors of the child sex tourism industry.

 

Tourism Concern has just put an urgent appeal out to the UK travel industry, where the charity is based. The appeal is called Tourism Concern 100, because it hopes that 100 travel companies will donate £1000 each in order to sustain the charity into the next decade. However, the Irish travel to many of the same destinations which Tourism Concern strives to protect, and also benefit from the ethical framework which it has put in place for us, so I wanted to share the appeal with you too.

 

I love writing about the ethical companies I come across on my travels, and giving them a voice. I am hoping that some of these will now offer a little bit back to the organisation which paved the way for exemplary ethical practice in tourism. Or perhaps some of those large businesses which have contacted me for advice on how to incorporate travel into their impressive Corporate Social Responsibility (CSR) policies can offer support. Inform your employees of Tourism Concern’s campaigns, make a donation, or why not consider getting individual annual membership (only £24 or equivalent in Euros) for each employee who travels regularly for work? To become a member, see tourismconcern.org.uk or for a one-off donation, please go to www.justgiving.com/tourismconcern/donate.

 

 And if you are planning any international travel over the next year or so, I would always advise checking out Tourism Concern’s website or buying their superbly informative travel guidebook, Ethical Travel, which lists audited eco-accommodations in many destinations, as well as ethical tour operators to guide you when you are there. You can buy this on their website and, if you can also afford annual membership, then you will be doing your bit and flying the Irish flag of support for good ethical work in the way that we are so often proud to do.

tourismconcern.org.uk

An edited version of this article was first published in The Irish Times, 31/10/09