The World Travel & Tourism Council (WTTC) is inviting tourism businesses, organisations, and destinations worldwide to apply for its prestigious Tourism for Tomorrow Awards.
Each year, the Tourism for Tomorrow Awards recognise global leadership in sustainable tourism best practices. Due to its rigorous three-step judging process involving 22 independent expert judges from all around the world, and including an on-site evaluation of all award finalists, the Awards have become one of the highest accolades in the global Travel & Tourism industry.
Applicants should demonstrate how they are actively engaged in a successful programme of sustainable tourism practices and management, including maximising social and economic benefits for local people, reducing negative impacts to the environment, and supporting the protection of cultural and natural heritage in destinations where they operate.
Award applicants may enter in one of four Award categories: Global Tourism Business, Conservation, Community Benefit, and Destination Stewardship and can submit their entries online at www.wttc.org/tourismfortomorrow until 26 November 2012.
David Scowsill, President & CEO of WTTC said: “The Travel & Tourism industry has immense influencing power and has the potential to raise awareness and initiate action on the sustainability agenda among consumers, employees, and governments.
With its ninth year under WTTC stewardship, the Tourism for Tomorrow Awards are rewarding top sustainable tourism practices globally. These are outstanding examples, reaching new heights in the world’s sustainable tourism advancement.”
Finalists and winners receive complimentary flights and accommodation and will be recognised during a gala Awards ceremony which takes place alongside WTTC’s Global Summit in Abu Dhabi, UAE on 9 April 2013, attended by Travel & Tourism industry leaders, government representatives and members of the international media.
Costas Christ, Chairman of Judges, stated: “A tremendous amount of work goes into the Tourism for Tomorrow Awards each year. These Awards are truly global in nature, with a team of nearly two dozen judges from all around the world, ranging from indigenous tourism leaders to international sustainable tourism experts, and hailing from Africa, Asia, the Americas and Europe.
One day there will be no need for Awards that recognise sustainable tourism best practices. Care for local people and the planet will simply be a part of how every tourism business operates. Until then, the Tourism for Tomorrow Awards are shining a light on the sustainable tourism visionaries of today that are helping to lead the way forward.”
In 2012 ‘Destination Røros,’ won in the Destination Stewardship category, ‘Saunders Hotel Group’ won the Community Benefit Award, ‘Inkaterra Peru’ won the Conservation Award and ‘Banyan Tree Hotels & Resorts’ won the Global Tourism Business Award.
The strategic partners of the 2013 Tourism for Tomorrow Awards are Travelport and the Travel Corporation’s TreadRight Foundation.
Ben Rramat and Ben Longisa with Catherine in Masai Mara, Kenya
I remember pitching a column idea to some editors a few years ago, on one of those ‘if you don’t ask you don’t get’ sort of days. It had the working title of ‘The People I Meet’. My aim was to get human stories onto the travel pages and, in the process, create a consumer awareness of responsible tourism without labelling it such. So many people get uptight about terminology linked to the responsible tourism movement but my feeling is that, call it what you will, it always comes back to people. Predictably I received several polite ‘no thanks’ to the pitch, but the one which stood out was from a leading broadsheet which just said “We and our readers want to read about places, not people. If you could get an interview with Richard Branson, however, we might run it”.
So, I put the idea to bed for a while, and in my own way, still try to incorporate the people I meet into my travel features. For example, Ben Llongisa, the Maasai elder whom I met a few years ago and who, against all odds, has created a lodge to host tourists in his village of Enkereri in Kenya ( see the video thanks to The Travel Foundation). I remember one of the editor’s arguments against ‘people stories’ was that they don’t sellholidays and, in an effort to keep their sponsors and advertisers happy, they need to talk about the place first and foremost. However, ever since leaving home at eighteen, it has so often been people who have lead me to a place, not effusive editorial or ‘on brand’ marketing campaigns. In fact, it was hearing a Maasai elder speak at WTM about how they just ‘needed a voice’ that made me want to go to Kenya in the first place.
Christine Kieffer, donkey conservationist and mountain guide shows us our route through The Alpes - to be led by one of her donkeys
Of course, I accept that not every traveller wants to holiday in order to ‘give people a voice’ or indeed, an ear. But I do believe that people’s stories do often influence our travel choices. The success of the much missed BBC Radio Four’s Excess Baggage or popular books such as A Year in Provence are simple examples of this. Last year we had the honour of hosting Michel Awad in our home, the co-founder of the Siraj Center in Palestine, an interfaith, community based tourism initiative in Palestine, which runs walking and cycling holidays. Michel talked to us about his fascinating organisation, which works closely with the Palestinan Center for Rapprochement Between People, enabling them to partner with many grassroots organisations to discuss and act upon issues such as water distribution and, of course, changing tourists’ perceptions about Palestine. Palestine is now at the top of my list of places I hope to visit in the near future, not because of a PR pitch or an alluring article, but because I met a lovely person doing extraordinary work there. I will certainly be needing a people-phile editor to commission that one as the stories will, hopefully, be worthy of a weighty word count.
It was a great relief, therefore, that humans were being put back in the heart of tourism at the recent Tourism Industry and Human Rights meeting in London, co-hosted by the Institute for Human Rights and Business (IHRB)and Tourism Concern . Speakers from the UN Working Group on Business and Human Rights, Water Aid, International Business Leaders Forum, Minority Rights Group, and the the International Labour Organisation (ILO) all agreed that human rights issues have been at the top of corporate agendas in other industry sectors for a long time now, and that tourism has a lot of catching up to do. Not for the want of trying, I am sure Tourism Concern wanted to shout out, the charity which has been putting people first for a long time now, and giving a voice to many people who wouldn’t have had a hope in hell of being heard in the past.
Zinaib, a Berber woman, teaches me the basics of weaving in Morocco
In other industries, speakers reminded us, the commercialisation of an industry needs to take into account all the costs involved and a true analysis of the social, or human cost should take place in tourism destinations as well. There was a lot of talk about UN Guiding Principles, endorsed in June 2011, which outline how States and businesses should implement the “Protect, Respect and Remedy” Framework in order to better manage business and human rights challenges. So, do destinations which are marketing themselves for tourism protect their country from human rights abuses by travel companies, for example? Secondly, adhering to the corporate responsibility to respect human rights in all tourism activities, and then thirdly, providing greater access to victims to seek a remedy for any injuries resulting from human rights abuses.
The tourism industry was also being urged to get a system of due diligence in place quickly if they were to play ethical catch up. What are the country’s human rights risks, are you linked to them in any way, how transparent are you being about these risks, and do you have adequate remedies available when, as one human rights expert stated ‘ when bad things happen’ ? Tourism businesses were being advised to ‘stop being the experts and go out and see what people think on the ground – not just once, but often, as human rights issues change all the time – and if you don’t engage you won’t know’. We are not just talking about the Burmas and Balis either here. This could involve child sex tourism in Eastern Europe, inhumane working conditions in the UK hospitality sector, or people displacement in Scotland in the name of a golf course. And if, as a tourism organisation, you are super proactive in the area of remedying some of these issues, then these are stories you might want to shout about. And hopefully, if any editors out there don’t want to shy away from the human element in tourism, I can then share.
David Job, owner of Yarde Orchard eco bunkhouse and cafe on North Devon's Tarka Trail
By writing about people who are creating a force for change in tourism, we can not only assist them in seeking remedy, but we can also simply remind tourists that human beings and their homes are central to our holidays. I stayed at a Cretan house a few years ago, and we invited our hosts in for a bottle of wine on the first night. A bottle of home made wine they had been kind enough to give us, by the way. In spite of our language barriers, we enjoyed the wine, more wine, songs, laughs and warmth. And then more wine. When we left, our host told us we were the first UK family in twenty years of hosting, to invite him and his family in. This is far from a human rights issue, but for that human, it was certainly a big issue. If it is this hard for us to even say ‘hi’ on holiday, then we have a long way to go before we hear the real stories behind the smiles. But, we have to start somewhere.
Since leading holiday company, First Choice decided to make 100 per cent of its holidays ‘all inclusive’ packages this year, it has grabbed the headlines. An all inclusive holiday is one where flights, accommodation, food, drink and entertainment are paid for in advance of the holiday so that customers can, more or less, leave their wallets at home. Demand for such holidays has been increasing over the last few years (a third of all package holidays booked in the UK are all inclusive now) and so First Choice says that this switch over is merely a response to customer demand. In spite of the fact that the company has a responsible tourism plan which is crammed as full as an all inclusive buffet. A veritable smorgasbord of sustainability, in fact, which proudly states that, “We in the travel industry often get to meet those who are most affected by the big social and environmental issues of today. So perhaps this gives us a greater chance to create a better world through the way we operate”. So, is the all inclusive holiday the way to a better world?
I pick First Choice merely because it calls itself the ‘The home of the all inclusive’, but of course there are many other companies offering similar packages. First Choice even has an all inclusive calculator on its website, where you can work out just how much you are saving, compared with staying at the local villager’s apartment, buying fruit and vegetables at his mother’s market stall, eating at his uncle’s restaurant, renting canoes from his neighbour, and buying ice cream from his best mate. Don’t do that, First Choice says, because you can get it all in their resort and at half the cost.
“We are just doing what our clients want us to do’, emphasised First Choice’s representative at a recent debate on the sustainability of all inclusives, as if to suggest, it’s nothing to do with us, we just have a duty to uphold. So, imagine this. A region such as West Cork in Ireland, the Isle of Wight in England, or the Pembrokeshire in Wales, is suddenly marketed as THE next destination for, say, Russian tourists. The Russian tourists want casinos, golf courses and all day buffets, all within the resort gates, with no access to local people, except to come and clean the rooms and serve the food. The use of locally produced food is not guaranteed, no one needs to use local cottages, canoes, walking guides, car hire, bikes, markets, tourist offices, gift shops, bakeries, pubs, etc. Looking at the ‘I want therefore I get’ school of commerce, it’s not hard to imagine what the reaction of the host nations would be.
The ‘pro’ argument for all inclusives is always that local people should be happy because they offer ‘employment’. At a recent conference on responsible tourism, when one international hotel chain which was boasting its ethical practices in the Caribbean, because it was now buying all its jam from an island producer, I challenged them: “Why stop at jam?” I suggested, “Surely there are so many other products you could source locally?” to which the response was, “Have you any idea what that would do to our profit margins? And anyway, we employ hundreds of people here every year, which is more than they had before we arrived.”
Sustainability Manifesto for Lanzarote outside home of island acclaimed artist Cesar Manrique Photo: Catherine Mack
In a BBC television interview last week, where Nick Longman, Distribution Director at First Choice defended the decision to move to a 100 % all inclusive model, he said “Businesses have to be innovative in how they get to customers and I would also suggest they would want to work with our hotels”, adding that First Choice is “developing dine-around programmes, where we may give people the opportunity to go out into the town to eat and drink in bars that we have relationships with”. This suggestion that, for example, traditional cafés selling cafes con leche and cervezas were just not innovative enough or, indeed, commercially minded, is beyond patronising.
I also asked a representative from the Spanish Tourist Board recently, who was agreeing that all inclusives were not a positive model for the Spanish economy, why they just didn’t go out on a limb and ban them. “We can’t do that, it is a free economy, they can do what they want”.
Until the customer starts to say no, that is. Especially if it is, as suggested,solely customer desire which drives boardroom decisions. Many customers are capable of calculating the real costs of costa del consumerism, especially if they know that only 10% of tourist spend in Turkey makes its way into the local economy due to the all inclusives, for example. Or that in Kenya, 87% of tourists go on all inclusive holidays, and yet over half of local people live on less than $1 a day. These statistics are from recent research from Tourism Concern, the leading UK charity campaigning against the exploitation of human rights in tourism, which is currently leading a campaign highlighting the destructive impacts of all inclusives in destinations all around the world. Check out their online questionnaire on the subject, to give much appreciated feedback on these issues.
Jost Krippendorf, author of a superb book The Holiday Makers (Butterworth-Heinemann) put it perfectly in his detailed study of the impacts of international tourism: “Why has the loss of local autonomy – certainly the most negative long-term effect of tourism- been totally ignored? Why does the local population tolerate it?…the determining factor is perhaps the very nature of the process: it creeps in, moving on soft soles and one only becomes fully aware of it when it has reached an advance stage. Tourism is a kind of friendly conquest, which takes place not only with the acquiescence of the conquered, but at their explicit invitation” and that eventually, “foreign infiltration it total”. He concludes that “it is a new and devious form of colonialism, because it creates, in a butter-wouldn’t-melt-in-its-mouth way, a new dependence and exploits people and resources”.
The fact is that all inclusive resorts are not always the cheaper option. I used the First Choice all inclusive ‘calculator’ to see just how much a saving they say I would make if I buy an all inclusive holiday in Lanzarote, compared with a self-catering one. For a week in July, with two adults and two children, they offer a deal of £2768 (Sterling) all inclusive, and claim that a similar holiday on a non inclusive basis would cost £4349. Although the calculator is not an exact quote, described as merely an ‘entertaining tool’ , I thought it would be equally entertaining to compare the cost of staying at a wonderful eco-friendly glamping resort which I wrote about earlier in the year, Lanzarote Retreats. Here are the approximate costs for a family of four in Sterling: Flights £800 (quote from 29 April 2012), accommodation, £700, airport transfers £100, day trip to water park £100, day trip to local island £122. Total: £1822. If I were to add on £946 for food and drink for the week, that would bring me up to the same cost as First Choice’s all inclusive deal, as opposed to the £4349 they were suggesting. And even eating out a couple of times, buying fish from the local fishmonger, shopping at the local markets, buying the finest Lanzarote wine at €10 a bottle, I can make a grand a week spread a long way and have an wonderful and truly sustainable holiday. So, you can consume and care, without it costing you or your hosts a fortune. But at the end of the day, the real choice is yours.
Lanzarote Retreats, a sustainable and sublime alternative to the all inclusive resort Photo: Catherine Mack
(An edited version of this article was first published in The Southern Star newspaper, Ireland)
The winners! Back row, from left to right: Megan Freese of Explore; Mike Sykes of Dragoman; Guy and Amanda Marks of Tribes Travel; Judith De Witt (judge); Pia Louw of the Tenerife Tourism Corporation; Chris Breen (chairman of AITO ST Committee); and Dick Sisman (judge). Front row, from left to right: Gavin Bate of Adventure Alternative; Luc Genest of Rezidor Hotels; Richard Hume of the Tenerife Tourism Corporation; and Richard Hammond (judge)
Sustainable Tourism (ST) is at the very heart of The Association of International Tour Operators’ (AITO) ethos, and the annual AITO ST Awards – presented at an AITO anniversary dinner on 23rd November, 2011 – are always big news in the travel industry. AITO’s ST guidelines state that travel and tourism should benefit host communities, respect local cultures, protect the environment and conserve natural resources, and member companies are rated by AITO accordingly. With 24 companies currently awarded the top rating of 5 stars, the ST Awards 2011 were hotly contested.
Judge and environmental guru Dick Sisman says: “This year’s entries show once again the depth of understanding that AITO members and their affiliates have for projects which support communities and the environment in tourism destinations around the world. I am particularly pleased to see the new Roger Diski Community Project award, which remembers a remarkable man and his love for the host communities who helped to make tourism such a special event for him and continue to do so for us.”
The results are:
The ‘AITO Affiliates Green Award 2011’ is for the AITO business partner or tourist office deemed by the judges to best demonstrate sustainable practice in a tourism or non-tourism area, and the winner was the Tenerife Tourism Corporation. Highly commended in this category was the Rezidor Hotel Group.
For the Tenerife Tourism Corporation, achieving sustainability across the island is a group effort, involving various hotels, businesses and visitor attractions. Tenerife now boasts the world’s first-ever village of carbon-free homes and, with one of the world’s three largest Solar Photovoltaic Plants, the island hopes to soon be able to generate more than half of its energy through natural energy resources. The Government too has played a vital role by funding various initiatives focusing on, for example, recovery and protection of the seabed, and using wind power to run public transport. The Ocean Dreams Factory, meanwhile, has developed the unique Flyover diving project which allows visitors and residents to meet marine species and participate in conservation activities themselves.
In 2001 the Rezidor Hotel Group(runner up) introduced a Responsible Business programme, which focuses on respecting social and ethical issues in the company and community, reducing negative impact on the environment. Nearly 50% of Rezidor hotels have already been awarded eco-labels, and the company hopes to reach its target of 100% by 2015. This year the company also supported the UN Refugee Agency by collecting monetary donations from employees and guests at all 315 operational hotels, to raise funds for Libyan refugees. Rezidor even has a designated Responsible Business Action Month which, this year, managed to raise €85,000 for charity.
The winner of the ‘Most Innovative Sustainable Tourism Initiative 2011’ was Tribes Travel, and the joint highly-commended runners up were Wilderness Scotland and Explore.
Tribes Travel (winner) has introduced a system of environmental and social impact auditing of the properties with which it works around the world. So far, over 300 properties have been assessed across 17 countries, establishing their relative eco strengths and weaknesses, before publishing their grading on the company’s website. This process helps to raise environmental awareness among property owners, who are able to make positive changes as a result. Tribes also has a business plan to push sales for the higher-graded properties as an added incentive for those with a lower grading. The audit form has been so successful that the company has shared it with the Ethical Tour Operators’ Group so that other operators can replicate it.
Wilderness Scotland (joint runner up) has put together a Wilderness Guide Training Programme (WGTP) which provides adventure travel guides with unique training focusing on client education, awareness and understanding. The course teaches guides how to inspire clients about nature conservation and sustainability, with added modules on the Leave No Trace campaign, wilderness cookery and astronomy. The programme currently has over 1,500 clients per year, and is delivered in partnership with local businesses and accommodation services who participate in the Green Tourism Business Scheme.
Explore (joint runner up)has recently introduced ‘Responsible Travel’ cards on all tours in India, with the intention of rolling them out elsewhere if the scheme proves successful. These cards outline topics including how litter and recycling should be dealt with whilst on the trip, tips on what to wear, and advice on how to respect local sensitivities and cultural differences. The cards also mention any local projects supported by Explore, with advice on how customers can give something back to the community should they wish to. Explore is dedicated to fundraising for various projects around the world, and is heavily involved in the running of a number of Sustainable Tourism courses.
Adventure Alternative (winner) impressed the judges with its long-term development plans for two rural village communities in the Nepal Himalaya. One of its main achievements has been to improve the quality of inhabitants’ lives and to stem the migration of younger generations to the more urban lowlands, thereby rejuvenating this unique community. Locals have been involved with projects including the design and build of a hydro-electric plant, the building of new classrooms and improved facilities at local schools, and the creation of an annual medical camp where western medical students and Nepali doctors provide free consultations and medication. The company also funds eight teachers’ salaries in local schools and sponsors 12 local children to go on to higher education in Kathmandu. As winner of the award, Adventure Alternative will receive a £1,000 bursary which will be put towards a project to establish a tea production co-operative in Bumburi.
Wild Frontiers Adventure Travel (runner up), set up the Tourism in Ethiopia for Sustainable Future Alternatives (TESFA) initiative in 2003. Its aim was to set up a network of community-run tourism enterprises which would allow visitors to trek through the Ethiopia’s remarkable landscape while putting money into local communities at the same time. Treks have been incorporated into Wild Frontiers’ group tour itineraries and the project has increased employment in the region by offering guiding, cooking and home-stay opportunities to local families.
To ensure that AITO’s ST programme is kept fully up to date, a dedicated ST committee of members and advisors reviews progress and ensures that AITO is at the forefront of environmental thinking. To find out more about the 140 AITO specialist tour operators and their ST initiatives, visit www.aito.com.
The World Travel & Tourism Council (WTTC) is inviting tourism businesses, organisations, and destinations worldwide to apply for its prestigious Tourism for Tomorrow Awards.
