‘Responsible tourism? Oh please. Does that mean not dropping your litter as you walk through the rainforest?’ was the scathing reaction of a colleague when I told her that I was taking on an MSc in Responsible Tourism Management over a decade ago. I tried somewhat pathetically to defend my tiny corner. Then, a few years later, an award-winning travel writer said loudly in my direction at the ABTA convention,”I am so tired all of this f***king eco shit” which was met with a round of back patting and communal cackling from his peers. By then, I had learned to smile politely and walk on. But oh, how they laughed.
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